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Email Marketing Tips

If you're looking for a highly effective, yet low-cost way to up-sell or cross-sell current customers, consider setting up an e-mail marketing program. Since it can cost as much as five times more to win a new customer than to keep an old one, retention programs using e-mail are a solid small-business marketing tactic. E-mail programs to in-house lists perform at least as well as direct mail--and often considerably better--without the postage or printing costs...

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Learn About Online Merchant Accounts

What is an online merchant account? Why do you need one? How do you get one? All good questions. We attempt to answer them for you. What is an Online Merchant Account? How does it differ from my regular merchant account? An online merchant account allows you to take credit card payments online from your website. It may also be referred to as an Internet Merchant Account. You will need a different type of merchant...

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