It Speaks...

You owe responses to comments by your fans on Facebook and Twitter. If you are responding well, your customers will feel they have a place in your business. Facebook is a positive atmosphere so respond positively, be genuine and be transparent - your customers can see right through you. Further, accept criticism - they are the experiencers of your products so they know the faults best. Accept it and correct it. Respect the compliments and criticism by your ROI's.

Here is an extreme example of why companies must pay attention to online comments: Alex Baldwin's Starbucks complaint via Twitter Enjoy! ;)

Jenny Ellsworth, Media Manager at W3Now
P.O. Box 4513
Parker, CO 80134
(720) 851-0801
(866) Go-W3Now
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