W3Now Blog - Internet Power for Small Business

10 techniques to get people to respond to your website

Fri, 02 Dec 2011 05:42:00 -0400

Resource: http://boagworld.com/design/10-techniques-for-an-effective-call-to-action/

Last time I gave you 5 steps to organize your website for maximum Google ranking. But now that you have more website visitors, why haven't your website responses increased?

This article discusses how to get people to respond to your website once they land on your home page. We call it a "call to action".

Having an effective call to action is the most important part of any website. Every website should have an objective it wants users to complete whether it is buying something, filling in a contact form, or signing up for a newsletter.

A call to action provides...

Direction to your users
Focus to your site
A way to measure your sites success

How do you create an effective call to action? Here are 10 techniques which help you achieve this.

1. Lay the groundwork
Before a user is willing to complete a call to action they have to recognize the need. Infomercials do this very well. Before they ask people to respond, they first identify a problem and present a product that solves that problem.

You also need to communicate the benefits of responding. What will the user get out of completing the call to action?

Take for example Skype.com. Immediately above their call to action (a download button) they have the following text:

"Make calls from your computer - free to other people on Skype and cheap to phones and mobiles around the world."

That clearly explains what the user will get by downloading Skype.

2. Offer a little extra
Sometimes you may have to sweeten the deal to encourage users to complete a call to action.

Incentives could include discounts, entry into a competition or a free gift. This is the approach Barack Obama used on his fund raising website. If you made a donation of $30 or more you got a free t-shirt.

Of course the beauty of this offer was that not only did he get you to donate, he also turned you into an advertising billboard!

3. Have a very small number of distinct actions
It is also important to be focused in your calls to action. Too many and the user becomes overwhelmed. Studies in supermarkets have shown that if the shopper is presented with too many varieties they are less likely to make a purchase.

By limiting the number of choices a user has to make we reduce the amount of mental effort. Effectively you guide the user step by step.

The number of appropriate actions will vary from site to site. However, it is not so much the number of actions as the distinctiveness of each.

Take for example pbwiki.com. They want people to buy their wiki software. They have three calls to action:

Create a wiki
View Demo
Buy wiki now

Although three choices is an acceptable number, there is not a clear distinction between ‘create a wiki' and ‘buy wiki now'. What should I do first - buy a wiki or create one? A better approach would be to push the buy option later in the process once the user has committed to building a wiki.

4. Use active urgent language
A call to action should clearly tell users what you want them to do. They should include active words such as:

Call
Buy
Register
Subscribe
Donate

All of these encourage users to take an action.

To create a sense of urgency and a need to act now, these types of phrases can be used alongside:

Offer expires March 31st
For a short time only
Order now to receive a free gift

You can also create a sense of urgency by offering a discount to those who sign up early.

5. Get the position right
Another important factor is the position of your call to action on the page. Ideally it should be placed high on the page and in the center, above the fold (seen before they scroll down).

6. Use white space
It is not just the position of your call to action that matters. It is also the space around it. The more space around a call to action the more attention is drawn to it. Clutter up your call to action with surrounding content and it will be lost in the overall noise of the page.

When you go to Google.com you see their search bar, front and center. It is the only thing on the page - that's a lot of white space! There is no question as to what they want you to do when you get there.

7. Use a contrasting color
Color is an effective way of drawing attention to web page elements, especially if the rest of the site has a fairly limited color palette.
For example, if the rest of your site is predominately muted blues and grey, make your calls to action in a highlighted orange. This extreme contrast leaves you in no doubt as to the next thing you should do.
Never rely solely on color because many users are color blind and will not see the contrast.

8. Size matters
Size isn't everything. We have already established that position, color and white space are equally important. However size does play a role.
The bigger your call to action, the more chance it will be noticed.
You can use this approach by letting your call to action dominate the page. But note that if it is too large, it might be taken only for a content area to read and not as a clickable button or link.

9. Have a call to action on every page
A call to action should not just be limited to the homepage. Every page of your site should have some form of call to action that leads the user on. If the user reaches a dead-end they will leave without responding.
Your call to action does not need to be the same for each page. Instead you can use smaller actions that lead the user toward your ultimate goal.

One idea is o place prominent links to your goal actions on the footer of every page.

10. Have a backup plan
Finally, consider what happens when a user does respond to your call to action. The rest of the process needs to be as carefully thought out as the call to action itself.

One particular word of warning - if you require users to provide personal data about themselves, resist the temptation to collect any non-critical information.

Marketing people in particular like to build up demographic information. Although there is value in this, it brings a real danger that users will drop out of the process.

In general, try to get them committed first by asking only for name and email address. Then once the user is committed by giving this information, you can methodically gain other necessary information through additional (short and easy) steps in the process.

Conclusion
An effective call to action is the cornerstone of a successful site and involves drawing together best practice in usability, creative visual design and powerful copy writing.

If it is done right it can generate measurable return on investment.

Friday Favorites

Fri, 11 Nov 2011 11:51:00 -0400

Happy 11-11-11 Everyone! Did you make your wish yet?

It’s hard to believe it’s already November and the holidays will be here before you know it…Anyway, here are a few of my favorite things from the past week…

Last Friday, Carol Schmidt was the winner of the Apple iPod Shuffle giveaway! She was so excited to get the news! It's always fun to give gifts to people who are truly grateful.

We will be doing another iPod Shuffle giveaway on December 16 - so share our facebook page at http://www.facebook.com/w3now with your friends and family for your chance to win this great Christmas gift!

Here at W3Now, the majority of our fabulous clientele are small business owners. Each day this week I posted links and information about some of our small business owner clients in support of Small Business Saturday – November 26, 2011. In case you missed some of them, here’s the rundown from this week -

Autism In The School-Aged Child

Autism in the School-Aged Child is a practical book of strategies designed for both parents and educators. It brings the established principles of Applied Behavioral Analysis (ABA) to the natural settings of the classroom and the home. In this book you will find specific guidelines for the common struggles that affect high-functioning children with autism.

-Here's a little know fact: Carol Schmidt, our winner of the iPod giveaway last week, wrote this book :)

Steamboat Shoe Market

SteamboatShoes offers online shopping where you can find the newest and most popular top-selling styles in boots, clogs, and outdoor footwear from Dansko Shoes. Our online collection is hand-selected from shoes you may have seen in the DANSKO SHOE catalog, or at Steamboat Shoe Market in Steamboat Springs, Colorado where we specialize in European casual comfort footwear, outdoor footwear, après ski boots, and unique footwear from around the world for all seasons. Follow them on Twitter & Facebook.

My Pink Marlin

Pink Marlin is committed to providing all women in the fishing world with fashionable but practical clothing and accessories made especially for women and girls who love to fish or who just love being around the water. Pink Marlin offers affordable, comfortable clothing and accessories that every girl will love whether they are on the boat, on the dock or just hanging out around the house. Fish on girls! Follow them on Twitter & Facebook.

Dr. Christian D. Rippe DDS, PC

We are both an esthetic and functional dentistry oriented practice, we believe that when your teeth are restored to an optimum condition that they are not only beautiful, but also work great, feel great, and have greater longevity. We are committed to doing everything possible to provide you with high quality, state-of-the-art dental care. Follow us on Twitter & Facebook.

And there you have it - this week's featured small business owners! If millions of Americans shop small this holiday season the results will be huge. In the days leading up to Small Business Saturday, W3Now will feature one of our small business owner clients via our Facebook Page and our Twitter Page! Check them daily…you could find your new favorite clothing line, auto repair shop, or bakery!

If you are one of our clients, and would like to be featured, please contact me by email Jenny@W3Now.com

"THIS HOLIDAY SEASON SUPPORT LOCAL AND INDEPENDENT ARTISTS, DESIGNERS, AND CRAFTERS"

How to get your website some attention on Google - Have your read the blog 5 Steps to get Google to Think Highly of Your Website written by the CEO of W3Now yet? It's pretty amazing! If you haven't had the time to read it, that's okay! This week I will be highlighting some key points via our Facebook and Twitter pages.

Have a Great Weekend!

Jenny, Media Manager at W3Now

Contact W3Now for a free quote

Friday Favorites

Fri, 04 Nov 2011 16:26:00 -0400

Happy Friday Everyone!

How was your week? We have some exciting news and surprises here at W3Now in the coming weeks…I will keep you updated here!

These are my favorite happenings this week…

W3Now’s Exclusive Facebook October Giveaway

The winner of our October Giveaway of the Halloween Orange Apple iPod Shuffle is Carol Schmidt! Congratulations Carol! Thank you for all the support on our Facebook page. I look forward to updating you with current events, news, and website & media tips via W3Now’s Facebook page.

P.S. We will be doing a similar giveaway in December…so stay tuned!

Gearing up for Small Business Saturday!

Most of our clientele are small business owners, so I thought it was only appropriate to, not only support Cyber Monday, but better yet…Small Business Saturday!

Mark your calandars now and don’t wear yourself out on Freaky Friday (I mean Black Friday!) Save yourself for Small Business Saturday - November 26th 2011. If millions of Americans shop small this holiday season the results will be huge.

In the days leading up to Small Business Saturday, W3Now will feature one of our small business owner clients via our Facebook Page and our Twitter Page! Check them daily…you could find your new favorite clothing line, auto repair shop, or bakery! If you are one of our clients, and would like to be featured, please contact me by email Jenny@W3Now.com

"THIS HOLIDAY SEASON SUPPORT LOCAL AND INDEPENDENT ARTISTS, DESIGNERS, AND CRAFTERS"

Have a Fabulous Weekend!

Jenny, Media Manager at W3Now

Contact W3Now for a free quote

5 Steps to get Google to Think Highly of Your Website

Tue, 25 Oct 2011 18:26:00 -0400

If you follow these 5 steps exactly and methodically, I promise Google will think more "highly" of your website and your search rankings will improve. In this article, I don't explain why these exact 5 steps work - because it gets too technical - but trust me when I say this works well, and it is worth your time.

1. Narrow the focus of your website
Select only 3 to 5 products or services you want to sell the most (I call them "big-bang services"). Choose those services with the highest profit margin or for whatever reason would make the most of your business when presented online. Your website should focus only on those services...really, only on those 3 to 5 services and nothing else. This way, you will rank higher on Google for the things that make the most impact on your business. The other stuff just dilutes Google's view of your website.

Don't put everything your company does on your web site. Other less important products or services will just dilute your website in Google's view. If you must, your other services can be mentioned briefly on other inside web pages, but not on the homepage.

At first, this idea may seem unreasonable or unrealistic, but if you really take the time to focus and drill-down your business to the few big-bang services, you'll get a much larger impact from your website because Google can really focus on these services for you. The other stuff will follow. Do not select more than 5 big-bang services - it will be too difficult to complete the rest of these steps if you do.

2. Associate each of your big-bang services with a keyword
This can be a time-consuming, but most important step. You will need to create exactly one keyword for each of your big-bang services. A "keyword" is actually a short phrase consisting of 2-5 words. Usually, 3-4 words in your keywords are best.

Your business name should never be included in your keyword because people don't know your business name, they only know what service they are looking for on Google. Keywords should never be only one or two words, this makes them too broad. For example, I decided that my #1 big-bang service is designing new websites for businesses. So, I associated the keyword "small business web design" with this. Read on to see how I came to decide on this.

Here are some guidelines for selecting keywords, and an example:

a. Be sure the keyword is a phrase that a potential customer would type into Google to find your service - word for word. Omit fluff words like "in", "and", "of", etc. Use only main words.

b. Google the keyword yourself to see if your closest competition shows up high on the Google result list, where you wish to be.

c. Next, change the keyword a bit to set yourself apart, or further narrow the focus. For example, I started with keyword: "web design" to associate with my "designing new websites for businesses" service. When I Googled web design, I found that I was competing with the entire world of web design firms from China to the United States. So I narrowed the focus by adding the words "small business" in front of the keyword. While W3Now does websites for small and large companies all over the world, I still found that narrowing the keyword focus gave us a smaller competition list on Google. It is better to have 100% of a small pie than 0% of a large pie, meaning that fewer people will Google "small business web design" than "web design", but at least we have a much better chance of being listed at the top of Google when they do.

d. Quite often, narrowing the focus of your keyword is as simple as adding your service area. For example, if we wanted to do websites only for local businesses, we could have used the keyword "web designers Denver Colorado".

3) Rank your keywords/services according to importance to your business
This is usually a much easier step. Simply number your new keywords by importance to your business, 1 through 5.

4) Use your #1 keyword as your domain name, if possible
If you don't already have a domain name, or if your website isn't doing well for you and you've been using your domain name for less than 2 years, go ahead and change it. You can always keep your old domain name pointed at your website, so as not to confuse existing customers, but do use your new keyword domain name as the actual web-hosted domain name.

For example, the best domain name we could have used would be SmallBusinessWebDesign.com. However, it was taken by the time I got around to considering this (a broker is trying to sell it for gozillion dollars), and our domain already had a decent Google page rank, so I decided against this step.

5) Write a paragraph about each of your big-bang services, and put them on your homepage
Each paragraph should be focused on only one of your big-bang services, and will contain the associated keyword repeatedly throughout the paragraph. We will call this a "keyword paragraph". All of your keyword paragraphs will be placed on your website homepage for Google to read, as well as people who find your website. The most important-ranked keyword paragraph will be first, followed by the others, in order of your ranking in step 3.

Because you focused in on 3 to 5 big-bang services and each have their associated keyword, there will be 3 to 5 keyword paragraphs on your website homepage. In writing a keyword paragraph, use the exact keyword repeatedly throughout the paragraph. Be sure not repeat your keyword twice in the same sentence. Make the keyword flow within well-structured sentences within your paragraph. Go ahead and get a bit wordy to fit the exact keyword in at least a few times in the paragraph.

I know this is easier said than done, but take some time and really work on this. Remember, you are writing primarily for Google to read and rank your business and secondarily for your website visitors to read. Google will decide what your website is about and how to rank it based on these paragraphs on your homepage.

Next, use the keyword as the paragraph heading. Make the paragraph heading (the keyword) big and bold on the web page above the paragraph. If possible, link the big bold keyword heading to another inside web page that further describes the big-bang service.

In closing, I want to reiterate that many websites on which I have applied this method now come up #1 naturally on Google for the selected keywords, and it usually happens within a month or two.

Note that if you are in a highly competitive business, such as a mortgage broker or a real estate agent, this method will help you, but you absolutely must focus your keywords as narrowly as possible, down to your best city and neighborhood, maybe even down to the types of homes you service. For example: "real estate Parker Colorado Clark Farms". Your keywords may become a bit longer, but it is possible that someone will type in that exact 6-keyword phrase into Google and find you on top.

Next in this series, I'll focus on how to get people to respond to your website once they locate it through Google. I often see business owners paying high dollars for Search Engine Optimization or Search Marketing, only to fail to get results from their webstie. This is because people are not impressed after landing on the homepage, or they don't know what you want them to do next.

Friday Favorites

Fri, 21 Oct 2011 12:13:00 -0400

Happy Friday everyone! I hope the fall season is treating you well!

Here are a few of my favorite events from the past week...

I went to my first leads group meeting with the Parker 20 Mile Leads Group to represent W3Now. I had the best time! If only every Thursday morning could be filled with Coffee, Eggs Benedict, and fabulous Entrepreneurs... but lucky for me it will be every first and third Thursday of the month.

The Parker 20 Mile Leads Group is network of business owners in Parker, Colorado who are committed to good business practices, ethical standards, quality and great customer service. W3Now is the second longest running member of this leads group. If you are looking for a reputable business providing services in Parker Colorado, just ask any of the 20 Mile business members to recommend a business that will treat you right. We are currently looking for a couple more members to join our group. If you are interested you are welcome to visit our website at Parker20MileLeads.com to find out more information and qualifications. At the meeting I had the privelidge of meeting Jo-Ann Moore with Air Academy Federal Credit Union, Pam Hampton with Hang-It-Up Picture Framing, Graphic Designer and Illustrator - Steve Riecks, Dr. Charles Griffin with All Hours Chiropractic, Bob Martin with Praying Hands Ranches, Katheryn D'Amico with D'Amico's Catering, and Michael Cotsworth with Car Connections. I look forward to getting to know the rest of the group.

Halloween is only 10 days away! The Cherry Creek Valley Rotary Club of Parker is hosting their Annual Trick or Treat on Mainstreet. Bring the entire family to O'Brien Park in Old Town Parker to celebrate Halloween in a fun and safe environment. Have your pumpkin baskets ready as the businesses in Parker will be on hand to pass out candy and treats to all the little ghouls and goblins. Will you be at Parker's Annual Trick or Treat on Mainstreet? If so, join me, along with the W3Now team in the Parker Chamber of Commerce booth on Monday, October 31, 2011 from 4:00-8:30pm on Mainstreet. We will be handing tons of candy...so bring your little ones by our gazebo!

Finally, we're doing a Halloween Giveaway! Go to our Facebook page at Facebook.com/W3Now and "Like Us" for your chance to win a Free Apple iPod Shuffle! If you already "Like Us", then you are already entered to win! I will be announcing the winner on Friday, November 4th via Facebook, so check back then.

Have a wonderful weekend!

Jenny, Media Manager at W3Now

Contact W3Now for a free quote

Protect your Privacy on Social Networks

Tue, 04 Oct 2011 13:37:00 -0400

Ask your Friends & Network to keep you Informed. Most of the damage seen across all ages is caused by things that other people post about you, sometimes even without your knowledge. Anyone can tweet about you and post about you, post photos of you...and thanks to facial-recognition technology - you can always be identified and auto-tagged. To take control, set up alerts with your name, monitor social networks and ask your friends and network to keep you informed.

Third party apps are not always a party. Third party apps on social networks and smart phones can transmit detailed personal information to the companies that make them. Allowing apps to access your Twitter and Facebook account, which is what you do when you download an app, could also result in personal data being shared not just for advertising...It is best to maintain privacy control and use trustworthy apps wisely.

Bragging Rights. It's tempting to boast online that you're on a beach drinking a Pina Colada... Or that you gained 15 pounds after your Thanksgiving feast. If you do, you might as well be telling a home intruder, your insurance company, your health care provider and your boss...

Don't talk to strangers. When starting out on a social network, it's tempting to accept every friend or follow every request that you receive. On Twitter, if you don't have your tweets protected, anyone will be able to follow you and see your updates. It's best to only accept requests from friends and family.

Max out your privacy settings. It's best to set your privacy settings to the highest level on social networks. This will allow you to have more control over who can post on your wall or follow you. You will also have more control over who can access your personal information.

Don't Stop Changing. Social networks are always changing their offerings and their privacy settings. Set reminders to periodically check and maintain your privacy settings on social networks.

See also 10 Ways to Protect Yourself Online by Reader's Digest.

Jenny, Media Manager at W3Now

Contact W3Now for a free quote

It Speaks...

Tue, 13 Sep 2011 14:35:00 -0400

You owe responses to comments by your fans on Facebook and Twitter. If you are responding well, your customers will feel they have a place in your business. Facebook is a positive atmosphere so respond positively, be genuine and be transparent - your customers can see right through you. Further, accept criticism - they are the experiencers of your products so they know the faults best. Accept it and correct it. Respect the compliments and criticism by your ROI's.

Here is an extreme example of why companies must pay attention to online comments: Alex Baldwin's Starbucks complaint via Twitter Enjoy! ;)

Jenny Ellsworth, Media Manager at W3Now
P.O. Box 4513
Parker, CO 80134
(720) 851-0801
(866) Go-W3Now
Contact W3Now for a free quote

Does your Small to Medium sized Business really Need a Website?

Fri, 02 Sep 2011 15:58:00 -0400

Yes!

Of course we would say that, but here's why: Websites are online brochures - they save you time having to explain what your company does. They increase your business presence to a much larger community of consumers and therefore can actually increase your business revenue. There are millions of ways to utilize the power of your website to improve your business in all areas.

Jenny Ellsworth, Media Manager at W3Now

P.O. Box 4513
Parker, CO 80134
(720) 851-0801
(866) Go-W3Now
Contact W3Now for a free quote

How well do you know your customers?

Tue, 30 Aug 2011 08:57:00 -0400

Is your company in the process of building up more clients? Do you know what your consumers demand from you?

On Facebook you can create quizzes or polls for a particular idea or product and know what your customers are looking for!

The level of participation will also let you know the number of people interested in your business. Use the "Question" tab on Facebook to know your customers best!

Jenny Ellsworth, Media Manager at W3Now
P.O. Box 4513
Parker, CO 80134
(720) 851-0801
(866) Go-W3Now
Contact W3Now for a free quote

How to Convert Like-ers into Like-ees on Facebook

Fri, 26 Aug 2011 12:43:00 -0400

Invite by Welcoming-

The Welcome-tab is an essential tool. This will make your page look different and exciting. The welcome page is the influencing page which can present a clear 'call-to-action' to your page visitors.

Convert by Enticing-

You can give "special discounts and offers" to your followers only! Those who do not yet 'Like' your page will then be enticed when you showcase your offers but not provide them. This is a compelling tactic that will make people 'Like' your page. Giving discounts and offers is a long-standing marketing technique of course, but in social media it performs as a 'likeable' tactic!

Jenny Ellsworth, Media Manager at W3Now
P.O. Box 4513
Parker, CO 80134
(720) 851-0801
(866) Go-W3Now
Contact W3Now for a free quote

Evaluate your online marketing strategies

Wed, 03 Aug 2011 13:01:00 -0400

A lot has changed this year for online marketing... especially within Google. Google Places and the importance of reviews and ratings, and most recently, the testing of Google +1, are just a couple of the changes.

Because online marketing is constantly changing and developing, so should your online marketing strategies. Here are a few questions every business owner should ask themselves:

Has your social media marketing strategy adapted to these changes?

Have you compared your website to other local competitors' websites in the last 12 months?

Do you know how many customers, clients and/or patients are coming from online sources?

Are you actively posting patient reviews and rating on your website, review sites, and social media sites?

Are you listed in Google Places?

Have you even claimed your local business listing?

Are you active on social media sites like Facebook, Twitter and YouTube?

Does your website reflect the high level of quality, service, and expertise of your business?

Have you done anything recently to make your website more "interactive," so visitors develop a rapport with your business, such as video and social media elements?

Is your business taking advantage of the new developments in online marketing like a mobile phone website, and QR codes?

If you can't answer YES to these questions, contact W3Now to find out how we can help you get up to speed on all the Internet marketing changes and new strategies.

Jenny Ellsworth, Media Manager

Contact W3Now for a free quote

Be a Friend to Make a Friend...

Tue, 14 Jun 2011 22:31:00 -0400

In my opinion, social media is comparable to attending a cocktail party...minus the cocktails. If you were at a cocktail party would you walk into the middle of the room and scream "Buy my products!!!..." ? Probably not. What works best is to have actual conversation with your "friends" or "followers". Talk to them, respond, invite them to events, comment on their posts or pictures. This is called Engagement...the trick to a successful social media campaign.

Jenny Ellsworth, Media Manager at W3Now
P.O. Box 4513
Parker, CO 80134
(720) 851-0801
(866) Go-W3Now
Contact W3Now for a free quote

What is Search Engine Optimization (SEO) and how can it benefit my Company?

Tue, 31 May 2011 18:10:00 -0400

What is Search Engine Optimization?

Here is what Wikipedia says about Search Engine Optimization:http://en.wikipedia.org/wiki/Search_engine_optimization

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid organic search results. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. This gives a website web presence.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

The initials "SEO" can refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design. The term "search engine friendly" may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.

How can SEO benefit my company?

If your company has a website, you need to be able to tell people about it. Your site needs to be search engine friendly as well as visually appealing. There are billions of websites within the Internet and although you won't be competing with all of them, it's wise to assume that your competitors will be watching to ensure they get and stay ahead of you in the search engine rankings for the keywords that your potential consumers will be searching for to find your products or services. Consumers rarely look past the first couple of pages of a search engine's results and if they find a company they like before yours, they may never get to see your alternative offer.

W3Now Offers Search Engine Optimization for your website.

Contact W3Now to request a free quote

W3Now Web Design
P.O. Box 4513
Parker, CO 80134
(720) 851-0801
(866) Go-W3Now
Contact W3Now for a free quote

Use Social Media Marketing

Sun, 10 Apr 2011 22:09:00 -0400

W3Now offers Social Media Marketing to promote your business website.

If you are ready to start using the power of social media marketing, W3Now can save you hours of time in setting up a successful social media marketing package. We have joined forces with the leaders in social media and are proud to offer this service to our new and existing clients. Our experts know the latest and greatest social media marketing strategies.

500 million people are now actively using Facebook and almost half of them are using it every day! As the number of consumers using social media continues to rise, it's more important than ever to direct a large part of your marketing to online social media.

W3now would like to offer our clients a package deal including: The creation of your business Facebook page, Twitter, YouTube and LinkedIn pages as well as a smart-post blog on your website. We will teach you how to manage each of these. If you don't have the time to post on each of these media regularly, W3Now will do it for you. All of these essential pieces of online "real estate" will help maximize your online presence thus directing customers to your business.

Our social marketing service is affordable, even for small businesses.

Please call us at 720-851-0801 (Toll Free: 1-866-Go-W3Now) or email us at salesteam@w3now.com to receive a free quote. Together we can make your online media efforts a success!

Or Contact Us here.

W3Now Web Design
P.O. Box 4513
Parker, CO 80134
(720) 851-0801
(866) Go-W3Now
Contact W3Now for a free quote

A silly website is a good website

Sun, 03 Apr 2011 01:16:00 -0400

When developing your website, think "silly". You remember that funny commercial you saw on TV, right?

See if you can make your website visitors laugh on your website. Taseful humor, appropriate to your audience, will endear you to your users...especially if you can make it interactive, which TV cannot do. Here's a couple of ideas: - Create an online chat with you, where your Avatar is (really) silly looking. - Setup an interactive guessing game that is related to your business, where the answers are funny, but true. - Make your buttons or icons do something unexpected when clicked. Websites that are interactive and fun are far more successful than simple "about us" websites. Just don't over-do it. Good (clean) humor should ultimately get your user to do what you want them to do on your website...do business with you! Have a fun day :)

W3Now Web Design
P.O. Box 4513
Parker, CO 80134
(720) 851-0801
(866) Go-W3Now
Contact W3Now for a free quote