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Email Marketing Tips

If you're looking for a highly effective, yet low-cost way to up-sell or cross-sell current customers, consider setting up an e-mail marketing program. Since it can cost as much as five times more to win a new customer than to keep an old one, retention programs using e-mail are a solid small-business marketing tactic. E-mail programs to in-house lists perform at least as well as direct mail--and often considerably better--without the postage or printing costs...

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