Your Small Business and the Web
Small Business Website Maintenance Tips
Update Your Website this Year
Your website too, can use a new look this year. Consider taking the website to task with these down and dirty quick improvement tips this year.
This Year's Resolutions for Your Website
Revamp your website. The Internet is evolving at a rapid pace, and websites need constant maintenance and occasional overhauls. As the search engines improve their algorithms, website copy and designs will need to be updated. Here are some starting points:
Remove Bad Outgoing Links
It is important that you are not linking to bad neighbors. Broken links give an unprofessional image and wastes a site visitor. Be sure that all outgoing site links are still valid, and even more importantly, go where you had initially intended. Many popular websites are sold by companies with questionable content. Remove any changed links so that you are not associated with content that is not relevant to your products, service or content.
Unique Titles
Confirm each webpage on your website contains a unique title tag. Not only do unique titles allow you to optimize different sections of your site for different keywords and phrases, but also helps search engines direct traffic to specific pages on your site when specialized keywords are used.
Optimize Graphics
Optimize website graphics to decrease the website's load time. A typical web surfer will only remain on a page for a few seconds. If you do not grab their attention, you will lose them. Shaving size off of a websites graphic elements will mean that their eyes are on your website during those critical seconds.
Update Copyright Notice
A copyright notice should reflect the year the last updates were made to the website. A current copyright notice tells visitors that the content is fresh, not stale and outdated.
Update Meta Tags
Update and optimize meta tags to avoid excessive use of keywords. While a once popular search engine optimization technique, stuffed meta tags generally result in search engine penalties. Update meta tags to be accurate and concise without redundancy and recurring words.
Automate
If your site does not currently use templates or server-side includes, it is time to bite the bullet. Spending time now, by employing server side includes or templates will mean easier maintenance and updates later. When you change one item, it will update on all pages of your site.
Links
Increase the quality and quantity of inbound links. Links coming into your site should be from websites that contain related or relevant content. Links from related .edu and .org domains are considered of a higher value than generic links. Any outbound links, should be directed to credible websites that contain related content. The relationship and relevance of links is becoming increasingly more important in most of the search engine ranking algorithms.
Wrapped Content
Links that are embedded in a paragraph rather than a free standing, generally are viewed more favorably by search engines. Consider wrapping links in content summaries.
Size Matters
A website must contain enough relevant content to stand on its own. Obviously the more the better. However, its not just about quantity it is also about quality. While size matters, relevance is equally important. A website should be able to stand on its own, once affiliate links, and pay per click advertising is removed the site should still have value.
Aged Domain Names
They say with age comes wisdom. Apparently the Search Engine Gods feel the same about domains. The older the domain the better it will typically perform. Give new domains time to age.
Resolve to improve your website this year.
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.net a wireless text messaging software company.
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